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News & Insights

Practical tips, product updates, and insights to support mental performance.

Mindset
A halftone-style photo of a footballer kneeling on the pitch with his head down after a match, with another player standing in the background symbolising the physical and mental demands of elite football.
7 min read

Why Academy Football Needs Mindset Education (Not Just “Toughen Up”)

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Coaching
A halftone-style photo of two AIM-FOR team members standing with football manager Sam Allardyce at the Grassroots Coachathon, alongside event photos of coaches, families, and young players on the pitch.
6 min read

The Grassroots Coachathon: A Day of Connection, Community and Courage

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Case Study
Graphic featuring the AIM-FOR logo alongside the Port Vale F.C. crest on a blurred football net background.
2 min read

How Port Vale FC Uses Aim-For to Strengthen Player Wellbeing and Club Culture

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Coaching
A person wearing headphones gazing out of a car window in thoughtful silence, captured in black and white.
3 min read

Reflection on Strengths & Areas to Improve: A Coach's Guide to Facilitating Personal Growth

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Coaching
A young football player in a light blue kit sitting on the ground inside the goal area, looking out onto the pitch during a youth match.
4 min read

Beliefs and Expectations: Unlocking Personal Growth in Soccer

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What's next?

Turn insights into action

Whether you're a player looking to improve your mindset, or a coach wanting to support your team, we’ve built tools to help.

The Track

A unique and interactive mindset coaching platform to keep track of your players’ mentality throughout a season.

Dashboard interface of The 4Pillars Track showing a welcome message for the player, well-being check, goals, latest game, evolution, pillar performance graphs over the last 12 months, and competency scores for identity, connection, readiness, intelligence, values, and action.
See how it works

The Courses

Build a winning mindset with our e-learning courses, designed to give you the foundations for optimum mental performance.

4Pillars Courses interface showcasing The 4 Pillars Mindset Course U12 and The 4Pillars Mindset Course, highlighting their descriptions and progress status.
Browse courses