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About Us

Learn about Aim-For, the company behind The 4Pillars. Explore our history and our long-standing commitment to mental well-being and elite performance.

Aim-For was founded in 2010, by brothers Lee and Nick Richardson.

Both are ex-professional footballers and their respective careers are the foundations of Aim-For. Together, they created Aim-For to help people to improve their mental health and mental performance producing The Safety Net mental health platform,4Pillars Track and the 4Pillars Courses.

Lee Richardson whilst playing for Blackburn Rovers in the early 90's

Lee Richardson

Lee’s career as a performance psychologist has seen him help some of the most elite sporting teams in the world.

Nick Richardson whilst playing for Cardiff City in the early 90's

Nick Richardson

After his degree in IT, Nick spent over 10 years teaching in high school and developed a passion for supporting the minds of young people.

Our Team

Our Psychology Contributors

We utilise experts across the technological & psychological landscape in our initiatives & causes.