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About Us

Learn about AIM-FOR, the company behind The 4Pillars. Explore our history and our long-standing commitment to mental well-being and elite performance.

AIM-FOR was founded in 2010, by brothers Lee and Nick Richardson.

Both are ex-professional footballers and their respective careers are the foundations of Aim-For. Together, they created Aim-For to help people to improve their mental health and mental performance producing The Safety Net mental health platform,4Pillars Track and the 4Pillars Courses.

AIM-FOR co-founder Lee Richardson whilst playing for Blackburn Rovers in the early 90's running forward during a match, captured mid-stride with classic long-sleeve shirt and Perspex sponsor badge.

Lee Richardson

Lee’s career as a performance psychologist has seen him help some of the most elite sporting teams in the world.

AIM-FOR co-founder Nick Richardson whilst playing for Cardiff City in the early 90's controlling the ball during play, shown in motion with a focused expression.

Nick Richardson

After his degree in IT, Nick spent over 10 years teaching in high school and developed a passion for supporting the minds of young people.

Our Team

Our Psychology Contributors

We utilise experts across the technological & psychological landscape in our initiatives & causes.